Market & Competitive Intelligence
Decision-ready analysis for opportunity sizing, market entry and competitor/partner landscapes (EU & US)
What we do
We deliver decision-ready market & competitive intelligence for Aerospace & Defense, linking demand, budgets and program dynamics to clear growth choices across the EU & US. This covers 12–24-month opportunity sizing, competitive benchmarking, partner screening, customer/program dossiers, and market-entry & positioning—the defense market analysis / defense market intelligence / aerospace market analysis your leadership can act on, delivered as concise briefs, models and shortlists.
Opportunity sizing & outlook (12–24m): TAM/SAM/SOM, scenarios, EU/NATO funding signals.
Competitive landscape & benchmarks: players, capabilities, pricing posture, likely moves.
Partner screening & shortlists: OEMs, Tier-1/2, SMEs; fit criteria, red flags, outreach sequencing.
Customer & program dossiers: requirements, evaluators, budget timing, decision calendars.
Market entry & positioning: prime/partner/JV/M&A pathways, go-to-market options, value proposition.
How we work and what you receive
Approach
Intro call (30 min) — objectives, constraints, timeline.
Focused discovery (1–2 weeks) — data triage, targeted interviews, triangulation.
Decision brief & review — options, recommendation, implications and next steps.
Tangible outputs
Market & competitor briefs with comparable KPIs and scenario ranges.
Opportunity model (TAM/SAM/SOM) with sensitivities and triggers.
Partner/landscape maps and shortlists with screening criteria and red flags.
Customer/program dossiers (requirements, budget, stakeholders, decision calendar).
Market-entry & positioning memo (pathways, trade-offs, messaging).
Service levels: rapid brief in 48–72h; structured engagements 2–4 weeks (longer if multi-country).
Outcomes and why clients choose us
Outcomes
Prioritised opportunities with a defendable business case.
Faster decisions with clear trade-offs and risk view.
Sharper positioning vs. competitors; better partner choices.
Less wasted effort on markets/programs that won’t convert.
Why Prima Sidera
Senior-only delivery; independent and conflict-free.
EU & US depth across policy, programs and industry dynamics.
Decision-ready format (briefs, models, shortlists) your teams can use tomorrow.
Confidential, NDA-ready; data stays in your environment.
Illustrative Case Examples (anonymised)
Tier-1 avionics supplier (EU): competitive landscape and partner shortlist for market entry; positioning and intro plan agreed.
Naval systems prime (EU): 24-month opportunity outlook and customer/program dossiers; bid focus narrowed to high-probability targets.
Space components provider (US): distributor screening across DACH/Benelux; shortlist with red flags and sequencing of outreach.
Land vehicle integrator (EU): market-entry pathways assessment (prime vs. partner vs. M&A) with cost/risk trade-offs and narrative.
- References available under NDA -
FAQ
Who does the work?
Senior advisors only—no junior hand-offs. Independent and conflict-free.
How fast can we get insight?
Rapid brief in 48–72 hours; most engagements complete in 2–4 weeks.
What sources do you use?
Triangulation of public/regulatory data, industry signals and targeted interviews under NDA—no classified information.
Do you work in our tools and under our security policies?
Yes. We operate under NDA; data remains in your environment (e.g., Power BI, Smartsheet).
Arrange a Consultation
Request an introductory call to explore how our experts can support your goals. Share your email and our team will contact you within one business day.
